Amazon Unveils AI That Clicks Buttons, Calls It Innovation
In its latest attempt to convince the world it's not trailing behind OpenAI, Google, or xAI, Amazon has unveiled Amazon Nova.
After a weekend spent recklessly fueling the rise of the SiliconSnark meme coin (that's seen $5+ million in trades?!), I’m pivoting back to what I do best: skewering big tech's press releases so you don’t have to.
In its latest attempt to convince the world it's not trailing behind OpenAI, Google, or xAI, Amazon has unveiled a shiny new portal for developers, hobbyists, and anyone with a vague interest in yelling at large language models.
Amazon Nova is a lineup of foundation models that promise “frontier intelligence” and “industry-leading price performance.” In AWS speak, this means they’ll be very smart and just slightly less wallet-melting than usual.
But wait, there’s more! In 2025, it’s not enough to generate text, images, and videos anymore. Your AI must do things. Enter the Nova Act SDK, Amazon’s charmingly clinical name for a research-preview feature that lets Nova click buttons in your browser like a caffeinated intern. Think Clippy with a God complex.
“Nova Act can complete tasks in a web browser,” Amazon says, as if that isn’t exactly how we got into this whole "AI agents deleting customer databases" mess in the first place.
Imagine a world where an AI reads your screen, skips the car rental insurance upsell, and maybe even checks how many tabs you have open before silently judging you. That’s the promise of Nova Act—assuming you’re a developer who enjoys debugging an SDK that’s still wiping the amniotic fluid off its source code.
Meanwhile, Amazon is also offering Nova Micro, Lite, and Pro—a model lineup that sounds suspiciously like the Pixel phones, but with fewer cameras. Plus, Nova Canvas and Nova Reel for generating images and videos, because every tech company now needs to prove it can make AI-generated macarons or stock footage of a smiling woman on a conference call.
“We’ve created this experience to inspire builders,” said Rohit Prasad, SVP of Amazon Artificial General Intelligence, which is definitely a title we’re all pretending is normal now.
It’s a bold new direction for Amazon: empowering developers to build browser-wrangling AI agents, creative tools, and an infinite army of checkout bots that finally defeat the “click all the motorcycles” CAPTCHA.
So if you’ve ever looked at your Chrome tabs and thought, “If only Jeff Bezos had a model that could close these for me,” head over to nova.amazon.com. You might not reach the frontiers of intelligence, but at least you’ll generate a very convincing photo of seven macarons.
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