Adobe Unleashes Firefly Video AI: Because Who Needs Actual Creativity Anymore?

Adobe, the company that once empowered designers to create, has taken one step closer to rendering them obsolete with the announcement of its latest generative AI marvel, Firefly Video Model.

Firefly is now a one-stop AI-powered shop where you can create images, vectors, and videos, all with the least amount of effort humanly possible. Seamlessly integrated with Adobe Creative Cloud, Firefly is here to ensure that actual creative labor is merely a historical footnote.

Adobe claims Firefly Video Model is “commercially safe” and “IP-friendly.” Translation? No lawsuits (yet) from creatives claiming their work was fed into the AI meat grinder. But Adobe isn’t stopping at video. Firefly Standard and Firefly Pro subscription plans now offer AI-generated audio, as well—because why pay for sound design when an algorithm can mumble something vaguely human-like?

Of course, Adobe swears it’s committed to “responsible AI,” proudly stating that Firefly only trains on content it has permission to use—like Adobe Stock images and public domain content. So rest assured, your meticulously crafted artwork won’t be assimilated… for now. Plus, Firefly’s AI-generated videos will be stamped with Content Credentials, just in case anyone needs a digital scarlet letter reminding them that yes, their content was birthed by an algorithm.

For those who still believe in painstakingly refining their craft, Adobe has generously kept its suite of actual creative tools like Photoshop and Premiere Pro—now mostly serving as fancy refinement stations for AI outputs.

Adobe’s message is clear: the future of creativity is automation. So grab a Firefly subscription, type in some words, and let the robots do the rest.